Joseph Rand

Joseph Rand

Chief Creative Officer, Better Homes and Garden Real Estate, Rand Realty

Joseph Rand manages the company’s career development and education programs, principally based on his concept of “Client-Oriented Real Estate,” or “CORE,” which is designed to raise the level of client service provided by the real estate industry.  He is the author of Disruptors, Discounters, and Doubtersabout how the industry can overcome the challenges posed by disruption by raising the bar on client experiences, and the forthcoming How to be a Great Real Estate Agent, about how agents can build their business by becoming better at their actual jobs.

Joseph was honored by RIS Media in 2018 with one of the inaugural industry Newsmaker Awards, and recognized by Inman News in 2017 as one of the Top 100 Real Estate Influencers.

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